BARK
Thoughtfully designed dog toys, treats, food, and dental care.
Founded 2011 by Matt Meeker, Carly Strife, and Henrik Werdelin. Evolved from subscription model to omnichannel dog brand. Went public 2021 (NYSE: BARK). Serves over 2 million dogs through retail and direct channels.
- Parent
- BARK Inc
- Website
- bark.co
- @bark · @mapyr.baby
A Mapyr point of view.
Thoughtfully designed toys and treats customized by dog size and play style. Super Chewer line for heavy chewers. BARK Bright dental line received honourable mention in Fast Company's World Changing Ideas 2020 and Time's Best Inventions 2019.
The line, at a glance.
Consuela the Cactus (rip-and-reveal "inception toy" with hidden sadder cactus inside, viral sensation with 12,000+ five-star reviews), Sasquatch Josh (cryptid-inspired plush that became a cult-followed collectible), Nimbus 2000 & Golden Snitch (wizarding world-themed toys bringing fantasy into the dog park), Crinkle Fry (fast food-inspired toy proving that humble orders drive deepest desires), plus BARK Bright dental care line (innovative approach to dog oral health with award-winning design).
BARK in your channel
Dog parents seeking quality, playstyle-specific toys, treats, food, and dental care products
Pet-parent millennials and Gen-Z, pet boutiques, gift retail, e-commerce specialty.
Leading development of first-ever industry-wide dog toy safety standard with ASTM International. Operates state-of-the-art toy testing lab. Newsweek Most Trustworthy Companies in America 2024.
North America, Europe, Middle East, Asia
BARK in your store, on your shelf.
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