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Baby & Kids Toys & Back to School

Just Hype

Bold, on-trend school backpacks and accessories from Leicester.

Fashion brand started in Leicester with "Get Your Own" philosophy. Was chosen to be #1 Back to School brand in the UK. Made global mark via social platforms with celebrity endorsements including Jay-Z, Cara Delevingne, Tom Hardy.

Parent
Hype Clothing
Website
justhype.ae/
Instagram
@justhype.me  ·  @mapyr.baby
Origin United Kingdom
Founded 2011
Headquarters Leicester, United Kingdom
Tier Mid-Premium
With Mapyr Since 2026
Category Bags, Back to School
Mapyr Territory Exclusive
Why We Love It

A Mapyr point of view.

Durable school backpacks designed for kids with spacious compartments, organized pockets, and padded straps. Wide range of vibrant patterns, bold prints, and classic styles. Designs constantly updated seasonally with trending fabrics and features like embossed linings and zip-puller attachments.

Iconic Products

The line, at a glance.

Just Hype Iconic Backpacks collection featuring bold, eye-catching designs. Complemented by coordinating lunch bags, pencil cases, and insulated bottles in matching patterns and colourways to create complete school essential collections that let kids express their unique style.

Who It's For

Just Hype in your channel

Perfect For

Kids and teens seeking stylish, functional school bags with bold personality and on-trend designs

Target Audience

Gen-Z and Gen-Alpha consumers, urban department stores, streetwear retailers, kids fashion e-commerce.

Certifications

Partnership with Institution of Engineering & Technology (IET) for "Backpack to the Future" national competition, encouraging children to combine fashion with STEM innovation.

Markets Served

Europe, Middle East, Asia, Australia

Press Mentions
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