Just Hype
Bold, on-trend school backpacks and accessories from Leicester.
Fashion brand started in Leicester with "Get Your Own" philosophy. Was chosen to be #1 Back to School brand in the UK. Made global mark via social platforms with celebrity endorsements including Jay-Z, Cara Delevingne, Tom Hardy.
- Parent
- Hype Clothing
- Website
- justhype.ae/
- @justhype.me · @mapyr.baby
A Mapyr point of view.
Durable school backpacks designed for kids with spacious compartments, organized pockets, and padded straps. Wide range of vibrant patterns, bold prints, and classic styles. Designs constantly updated seasonally with trending fabrics and features like embossed linings and zip-puller attachments.




The line, at a glance.
Just Hype Iconic Backpacks collection featuring bold, eye-catching designs. Complemented by coordinating lunch bags, pencil cases, and insulated bottles in matching patterns and colourways to create complete school essential collections that let kids express their unique style.
Just Hype in your channel
Kids and teens seeking stylish, functional school bags with bold personality and on-trend designs
Gen-Z and Gen-Alpha consumers, urban department stores, streetwear retailers, kids fashion e-commerce.
Just Hype in your store, on your shelf.
Open a Mapyr trade account once and access this brand alongside every other in the Mapyr portfolio.